My life has been about style for as long as I can remember. A vain, shallow and beauteous facade beneath which flows dark currents like some wayward electricity.
Red lipstick; swathes of velvety pigment, my signature since the first time I saw Adrian Lyne’s ‘Lolita’ at 14. And equal influence, though a slight contradiction, my beautiful late-Aunt’s motto: a lady is never without her lipstick. Like the ruffles in my blouse; soft, elegant and feminine against the powerful appeal of a black structured blazer; the feel becomes that of walking through ‘Le Smoking’ shot by Helmut Newton.
Construed thus in its eventuality: the mask. And for what it’s worth, being ‘mysterious’ is far more an attainable feat than to present the complexities of ones’ heart. It’s chic to retain a sense of mystery; people scream far too loudly these days.
Being ‘Boss’ is, at once, perfectly befitting this image and ridiculous to me. But the reality is that I started my company at 21 years of age and work with the biggest fashion, interior and lifestyle brands in the world. Dare I say, it has been suggested that my company influenced the portrayal of luxury as a whole and that I am an aesthete.
My photo-shoots are published in magazines all over the world. Disparate elements culminate to produce the allusion to a life so elusive that the majority can but dream of. The perfect vision as devised by a perfectionist. But for those hearty enough to see and not just look, these photographs depict characters both dressed in the divine and beyond, tell a story rich in sexual innuendo, misery, fantasy and innocence respectively.
The work must come from somewhere and where that somewhere is for me is the place that style becomes substance.
Welcome to ‘Notes of a Girl in Style’: insight from the inside of an industry so enthralled with blogging that almost anyone can write about style. But, as the great Alexander McQueen once said, ‘you have to know the rules to break them’.
My entire life is centred around creating beauty. A snob? Perhaps a little. But I care; I care an awful lot that we speak of style; fantastical, diabolical, whimsical, sensual style to be, at its very core, substantial.
Love,
Girl in Style